emkay

back to gray

thinking about how the medium shapes what kinds of thoughts survive.

i spend and inordinate amount of time on x. i also try to read 1 hour of physical media a day. this typically is done in roughly 10 sittings, morphing between book, kindle, new yorker, and printed long form articles. to say the least, it can be refined.

platforms like x reward compression, certainty, and speed. if you hedge or qualify or try to sit in ambiguity, you lose people. threads are fewer and farther between. so over time, even thoughtful people start presenting their ideas as sharp, binary takes. not necessarily because they believe them that way, but because that’s what travels. eventually, that feedback loop moves from shaping the conversation to shaping how we think.

but moving everything to long-form isn’t a clean fix either. long-form gives you room for nuance, but it struggles with reach and attention. most people won’t read it, and even when they do, it’s often missing the back-and-forth that actually sharpens ideas.

so it’s probably less about choosing one format and more about how they connect. short-form can surface ideas and create entry points. long-form can hold the complexity. and real conversation, slower and more iterative, is where things actually get refined. the problem is that most people stop at the first step because that’s where the incentives are.

there’s also a status dynamic underneath all of this. right now, sounding certain reads as intelligence. sounding nuanced can read as weak or evasive. uncommitted. until that flips, or at least balances out, people will keep defaulting to clarity over truth.

and then there’s the individual layer. even within these systems, people can choose to resist the pull toward premature certainty. ask questions instead of reacting. hold multiple interpretations a little longer. none of that scales as easily as a hot take, but it changes the texture of the conversation.

in vc and tech especially, attention is part of the game. narratives matter. and hot takes are a fast way to build both. so the drift toward black and white isn’t accidental, it’s aligned with incentives.

getting back to gray probably isn’t about escaping these platforms. it’s about building habits and norms that stretch beyond them. using short-form without letting it be the final form. making space, somewhere, for the slower thinking that doesn’t fit in a feed.

gray takes more effort. it’s less legible. and it carries more social risk. but it’s also where most of the real thinking lives.

who knows if people want it.